Farm Sanctuary, Changing Hearts and Minds About Animals and Food

Gene Baur grew up in Hollywood, California and worked in television, film and commercials, including some for McDonald’s and other fast food restaurants. Today, he campaigns to raise awareness about the negative consequences of industrialized factory farming and our cheap food system. He lives in rural New York state and is the co-founder and president of Farm Sanctuary, America’s leading farm animal protection organization. Gene holds a bachelor’s degree in sociology from California State University Northridge and a master’s degree in agricultural economics from Cornell University.
After volunteering and working with various environmental and human rights causes, Gene turned his attention to animal agriculture. He has conducted hundreds of visits to farms, stockyards, and slaughterhouses to document conditions, and his pictures and videotape, exposing factory farming cruelty, have been aired nationally and internationally, educating millions. He has testified in court and before local, state and federal legislative bodies, and has initiated groundbreaking legal enforcement and legislative action to raise awareness and prevent factory farming abuses. He played a significant role in passing the first U.S. laws to prohibit cruel farming systems – including Proposition 2 in California, the Florida ban on gestation crates, the Arizona ban on veal and gestation crates, and the California and Chicago bans on foie gras.

His efforts have been covered by leading news organizations, including the New York Times, The Larry King Show, Los Angeles Times, Chicago Tribune, Wall Street Journal, Washington Post, National Public Radio, ABC, NBC, CBS, and CNN. His book, entitled Farm Sanctuary: Changing Hearts and Minds about Animals and Food, was published by Simon and Schuster in March, 2008 and has become a National best seller.

Available wherever books are sold. 100% of the author’s proceeds from the sale of this book will be donated to Farm Sanctuary.

Some of the stories Gene Baur tells will break your heart, and other stories will speak to your deepest convictions. It’s a book about appalling cruelty and heroic kindness, and it points the way to a better world.”
Alicia Silverstone

“Filled with hope, this book is written for all who strive for a more compassionate world. I highly recommend it.”
Dr. Jane Goodall