The Once food movement is taking hold in some surprising places. Top Talent NFL, The Business World and Adventure Sports are saying that going animal- free not only works. It gives them their edge.
From Kevin Gray’s The Rise of the Power Vegan
For years the gospel of the vegan convert centered on Teva wearers fighting for animal rights or on righteous punks sticking it to their parents at the dinner table. It did not include $7-million-a-year freight trains like Atlanta Falcons tight end Tony Gonzalez, hockey brawlers like former Montreal Canadiens winger Georges Laraque, or seven-time Western States Endurance Run champ Scott Jurek. But vegan athletes — who eschew all animal products for a plant-based diet — and their vegetarian cousins, who may or may not eat eggs and dairy, are challenging meat eaters on every field. Even former heavyweight champ Mike Tyson ditched the burgers and went vegan several months ago and, as a result, is looking a lot like the old lean-and-mean Mike (except for that face tattoo, which is still just bizarre).
And it’s not just athletes looking to shave time off their marathon bests or add inches to their guns. Hard-charging Fortune 500 types, watching their blood pressure spike every time stock prices dip, are equipping their corner offices with raw-food Kind bars and enough locavore produce to choke a rabbit.
Among them are social-networking wunderkind Biz Stone, the 36-year-old co-founder of Twitter; real estate magnate Mort Zuckerman, who is worth some $2 billion; and, perhaps less surprisingly, the co-CEO of Whole Foods, John Mackey, who oversees a $6.3 billion empire with 55,000 employees whom he urges to eat green.
Mackey, who has been a vegetarian for 27 years and a vegan for seven, recently set up a program to teach his employees and customers the benefits of eating a plant-strong, nutrient-dense diet. “I feel satiated and empowered, and have a sense of vitality that I haven’t felt in years,” he says. Interest in whole grains and health foods has, of course, skyrocketed in the past decade, with a Whole Foods in every city. Even Burger King has a veggie burger on its menu.
Tony Gonzalez, Atlantic Falcons had already suffered a bout of Bell’s Palsy, which temporarily paralyzed his face that year. He was convinced that the NFL diet, which fattens players with burgers and ice cream, was slowly killing him. Forty pages into the book, he was hooked.
But when he showed up for training, he found he had shed 10 pounds and struggled to lift the 100-pound dumbbells that he used to throw around. “The diet killed me,” says Gonzalez, still visibly shaken. “There was no way I could do this and play football, at least not the way I was doing it.”
Read the full article in MJ’s October issue…
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